Palace have announced a new three-year sponsorship deal.
Dubai Contracting Company will sponsor the Eagles youth academy over the next three seasons, along with the stadium, and shirt branding until 2010/11.
Chief executive Phil Alexander said: ‘It is a reflection of the global interest that clearly now exists in the Football League.
‘We look forward to working with DCC. I’m sure the relationship will strengthen even further.’
Alexander added: ‘This unique deal reflects the interest and levels exposure Crystal Palace can offer a multi-national organisation such as DCC.’
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its great to break into the middle east..we better watch ourselves here lol